How Jane’s presence at 43 global defence events can optimise your 2018 marketing communications plan

1. Global Aerospace, Defence and Security Events for 2018

Jane’s has hand-picked 43 of the most renowned global events in the aerospace, defence, security and airport industries in 20 countries worldwide in 2018 to distribute its five magazine publications.

In addition to magazine distribution for next year, Jane’s will publish six show dailies covering regular news and updates on the latest technology, systems and weaponry for air, sea and land released to the public on Eurasia Airshow, SOFEX, CANSEC, Eurosatory, Africa Aerospace & Defence and Indo Defence.

2. Jane's Events Advertising for a Range of Business Objectives

These events opportunities are the perfect place to showcase your business capabilities, promote your brand or drive traffic to your booth at one of these exhibitions. Whatever your objective is, this range of international events chosen by Jane’s will allow you to target your marketing messages to selected, high-profile audiences in the aerospace, defence and security industry.

3. Exhibitions Audience Profile

These exhibitions target high-profile customers that include global ministries and departments of defence, senior military and defence industry professionals who attend the events with the main objective of keeping up-to-date with the latest technology and product innovations, and finding providers or contractors for their defence military equipment, systems and technologies.

According to your business needs and objectives, Jane’s Global Media Solutions offer a wide range of print and digital advertising opportunities that allow you to reach your audiences both online and offline. A combination of print, online and events advertising will improve your chance to reach decision-makers with your marketing message.

4. Benefits of Events Advertising

By placing your brand against these high-profile events, you will create top-of-mind awareness and start building customer preference. For a maximum reach and impact on your customers, Jane’s Global Media Solutions suggests the integration of a variety of platforms to maximise reach and impact of your marketing campaign. Jane’s advertising platforms include magazines, show dailies, websites, news briefs and high-impact solutions.

Contact us for more details about our event marketing solutions:

EMEA: +44 (0) 20 3253 2199

NORTH AMERICA: +1 (202) 572 0518

defadsales@ihs.com 

 

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