The potential of advertising in Jane’s Yearbooks

Jane's Yearbooks Advertising

1. Origins

Jane’s Yearbook publications have their origins in the first edition of Jane’s Fighting Ships, published in1898 England, by Fred T. Jane, the English born aerospace and naval expert who founded what is known today as Jane’s.

According to the biography of Fred T. Jane, the author also published  Jane’s All The World’s Aircraft in 1909 and remained editor of both publications up to 1915.

2. Yearbooks content

Jane’s offers 27+ Yearbook titles organized in six main categories, specifically Defence Air & Space, Defence Land, Defence Weapons, Defence C4ISR & Mission Systems, Defence Sea and Directories.

3. Benefits of advertising in Jane's Yearbooks

Jane’s Yearbooks are relied on by the world’s governments, militaries and industries since 1898 and have a substantial pass-along rate of 35 users per copy, making these platforms excellent opportunities to reach key aerospace, defence and security audiences worldwide.

By advertising in Jane’s Yearbook publications, you will leverage brand association through Jane’s core values of accuracy, impartiality and authority, which have been the key drivers of the company’s success for 120 years.

In addition to all these benefits, your yearbook campaign will have a minimum of 12 months duration, as Jane’s Yearbooks are updated annually, making them a great long-term marketing investment opportunity.

4. Advertising Opportunities

Jane’s Global Media Solutions offer a range of advertising spaces that fit all business needs and objectives. For maximum reach, our advertisers usually combine a yearbooks campaign with online and events advertising. Contact Jane’s Advertising team for more information.

Contact us for more information:

EMEA: +44 (0) 20 3253 2199
NORTH AMERICA: +1 (202) 572 0518 

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